I think its important to know the leadership in any company before doing business with them. I like to bring what I learned when earning accolades from Fortune Magazine, PC Magazine and Money Magazine "Best of the Web" call-outs, and my near 10 years experience marketing, generating sales and leads, branding and advertising over the Internet for mid-size and large companies here in the states, especially the Mid-Western states.
Before breaking off on my own to help companies like yours reduce the learning curve when experimenting and finding ways to leverage new media that best meets your bottom line objectives, I had a lot of experience in Internet marketing at well-recognized organizations such as Ford Motor Credit Company and Intuit Quicken Loans. One proud accomplishment I was a part of as Quicken Loans' Internet Product Manager was increasing the number of leads QuickenLoans.com generated for its sales force by over 1000%.
Depending on your needs, my team offers a wide array of services. We help you identify how to measure your ROI for each marketing dollar spent, consult and implement both online and offline campaigns. Though my focus is on the Internet -- because that is where the "action" is at right now within the marketing and advertising industry -- Sales Driven Marketing also consults and offers offline marketing opportunites to our cllients. For instance, we brokered and implemented an offline and online campaign for a client to advertise with the NBA's Cleveland Cavaliers during the 2007 Eastern Conference Finals and NBA Finals. It involved ad placement on the Cavs stadium scoreboard, half-time sponsorship, t-shirt handouts to 21,000 lucky fans, and ad placement on www.cavs.com .
I look forward to learning more about your marketing needs, comments and or questions!
